MAMA São Paulo 2020

October 15 | 2:45 PM - 6:55 PM

About MAMA

In this time of digital transformation and app growth, AppsFlyer invites you to participate in MAMA - Mobile Attribution & Marketing Analytics and dive deep into the mobile universe, where we will discuss the key trends and the future of apps with the main creative minds and market influencers.

MAMA São Paulo 2020 will be entirely virtual and will go over real-world challenges and opportunities, insightful case studies and more - all presented by marketers who are shaping the mobile ecosystem.

#mamasaopaulo

MAMA Cares

MAMA São Paulo 2020 will encourage the mobile industry in the social cause of combating domestic violence against women. Brazil is one of the countries with the highest rates of female violence in the world, and with social isolation these rates have increased*. Through MAMA Cares, AppsFlyer offers you the opportunity to donate and help in this cause. Donate as much as you want and AppsFlyer will double the donation.

Learn more about our partnership with "Associação Fala Mulher" below.

*Study about domestic violence against women in Brazil

1:00pm

Welcome

Settle in and say hello to those around you. It's just about time to get down to the fun.

1:30pm

Engage

Breakout sessions designed to challenge how you think about storage, cloud, and data. Come prepared to leave with a headache.

3:00pm

Learn

Rub elbows with companies on the bleeding edge of tech innovation.

4:15pm

Network

Meet up with other thought leaders on top IT initiatives. Use our mobile app to discover peers facing the same challenges.

5:30pm

Party

Ain’t no party like a Splash party! This year, we’ve got a few surprises up our sleeve.

7:00pm

Mingle

Get together with people from around the world as you deepen your knowledge and grow your peer network.

Seus artistas favoritos em uma live exclusiva

Fabio Rabin

Melim

1:00pm

Welcome

Settle in and say hello to those around you. It's just about time to get down to the fun.

1:30pm

Engage

Breakout sessions designed to challenge how you think about storage, cloud, and data. Come prepared to leave with a headache.

3:00pm

Learn

Rub elbows with companies on the bleeding edge of tech innovation.

4:15pm

Network

Meet up with other thought leaders on top IT initiatives. Use our mobile app to discover peers facing the same challenges.

5:30pm

Party

Ain’t no party like a Splash party! This year, we’ve got a few surprises up our sleeve.

7:00pm

Mingle

Get together with people from around the world as you deepen your knowledge and grow your peer network.

Day 3 - 1 de Outubro

1:00pm

Welcome

Settle in and say hello to those around you. It's just about time to get down to the fun.

1:30pm

Engage

Breakout sessions designed to challenge how you think about storage, cloud, and data. Come prepared to leave with a headache.

3:00pm

Learn

Rub elbows with companies on the bleeding edge of tech innovation.

4:15pm

Network

Meet up with other thought leaders on top IT initiatives. Use our mobile app to discover peers facing the same challenges.

5:30pm

Party

Ain’t no party like a Splash party! This year, we’ve got a few surprises up our sleeve.

7:00pm

Mingle

Get together with people from around the world as you deepen your knowledge and grow your peer network.

FEATURED SPEAKERS

Oren Kaniel

CEO & Co-founder
AppsFlyer

Thomas Petit

Advisor & consultant for early & growth stage B2C mobile apps, with a focus on subscriptions

Daniel simões

Country Manager Brazil
AppsFlyer

Nir Eyal

Speaker & Author of the bestseller “Hooked: How to Build Habit-Forming Products”

Juliana Maciel

Client Solutions Manager
Facebook

Martin Bellocq

Marketing Manager
Ualá

Liron Or

Social Responsibility Manager
AppsFlyer

Caio Ferreira

Head of Growth
Telecine

Caio Momesso

Sr Advanced Analytics Manager
C&A

Silmara Kuster

Leader MAMA Cares

Suzanne Mailloux

President of Falar Mulher Association

Mobile Marketing Stage

2:45pm

Welcome to MAMA São Paulo 2020

Daniel Simões, Country Manager Brazil AppsFlyer

Language: Portuguese

2:55pm

MAMA Cares Brazil

Silmara Kuster, Social Responsibility AppsFlyer

Language: Portuguese

3:05pm

NO Changes, No Opportunitie

Oren Kaniel, CEO & Co-founder
AppsFlyer

Language: English

3:25pm

How Brands are Getting Ready for the Black Friday 2020

Caio Momesso, Sr Advanced Analytics Manager, C&A

Language: Portuguese

3:50pm

Break

Fabio Rabin, Actor and Stand up Comedian

Language: Portuguese

4:10pm

Subscriptions Apps Fundamentals

Thomas Petit, Apps Growth Expert
Advisor and Consultant for Mobile Apps

Language: English

4:35pm

Demystifying Incrementality to Analyze the Efficiency of Your Media Investments

Caio Ferreira, Head of Growth
Telecine

Language: Portuguese

4:55pm

Growth Strategies in Fintech

Martín Bellocq, Marketing Manager
Ualá

Language: English

5:15pm

How to Prepare your App for the Holiday Season?

Juliana Maciel, Client Solution Manager
Facebook

Language: Portuguese

5:35pm

Hooked" How to build Habit-Forming Products

Nir Eyal, Investor, speaker and author of the bestseller ""Hooked: How to Build Habit Forming Products"

Language: English

17:55pm

AppsFlyer Cares - Making a difference with the help of the Mobile Industry

Daniel Junowicz, Managing Director Africa & LATAM, AppsFlyer

Liron Or, Social Responsibility, AppsFlyer

Language: English

AppsFlyer Product Sessions

3:05pm

Managing Audiences for Remarketing at Scale

Eduardo Thompsom, Account Executive | AppsFlyer

Language: Portuguese

3:30pm

People Based Attribution: It's Evolution, Not Revolution

Ricardo Araújo, Strategic Customer Success Manager | AppsFlyer

Language: Portuguese

4:10pm

How to Protect Your App from Fraud

Barbara Akemi, Account Executive | AppsFlyer

Language: Portuguese

4:35pm

Xpend: How to Measure and Leverage the ROI from your Marketing Campaigns

Luiz Lima, Sr Account Executive | AppsFlyer

Language: Portuguese

4:55pm

Get Valuable Insights with Cohort & Pivot Reports

Sylvia Caiuby, Customer Success Latam - Team Leader

Language: Portuguese

5:15pm

How to Attract Users with Zero Budget

Lucila Vazquez Echegaray, Customer Success Manager | AppsFlyer

Language: Portuguese

MAMA CONNECT

Keeping the mobile marketing community connected

Episode 6: Paywall Pros

July 7th, 2020 @ 10am BST | 11am CET

Register here

Magith Noohukhan

Evangelist |

Braze

Alexandra is Head of Marketing at the mobile marketplace Shpock, one of the UK’s most dominant shopping apps. With a background in branding, performance marketing and CRM she has driven Shpock's international expansion. She is now focusing on the company's strategic agenda as a part of the Management team.

Agenda

9:00 - 9:45

Welcome Reception & Registration

9:45 - 10:00

Welcome to MAMA Minsk!

Alexander Grach - Head of Sales EMEA, AppsFlyer

Reshef Mann - CTO & Co-founder, AppsFlyer

10:00 - 10:30

Winning the Future:

How Countries Can Become Global Innovation Leaders (Keynote Speech)

Saul Singer - Co-author, Startup Nation

10:30 - 11:15

Unicorn Hunting: Investing in Mobile Central and Eastern Europe (Panel Discussion)

Moderator: Margo Lazarenkova - Co-founder, EMERGE

Kirk Lepke - Growth Investor, Goldman Sachs

Andrei Avsievich - Partner & Founder, Bulba Ventures

Alexander Chekan - Partner, Haxus

12:05 - 12:25

The TikTok Phenomenon: Gen Z and the New Social Dragon (Keynote Speech)

Steven Zhang - Head of Brand Partnerships, TikTok

12:25 - 13:00

Breaking East: Winning in China (Panel Discussion)

William Bao Bean - General Partner, SOSV, & Managing Director, Chinaccelerator
Sergei Morozov - CEO, Zephyr Mobile
Steven Zhang - Head of Brand Partnership, TikTok
Rotem Bitron - Head of Business Development Asia, Lightricks

11:15 - 11:45

Late Morning Break, Mingle & Snacks

15:45 - 16:05

China: How to Compete in the World's Most Competitive Market (Keynote Speech)

William Bao Bean - General Partner, SOSV, & Managing Director, Chinaccelerator

13:00 - 14:00

Lunch

Data Track

14:00 - 14:20

Marketing Analytics: How Not to Shoot Yourself in the Foot

Ivan Ravovoy - Head of Marketing, Verv

Dmitry Severinets - Head of Analytics, Verv

14:20 - 14:40

The Future is Private: Secure Data Management Best Practice

Roman Bugaev - CTO, Flo

14:40 - 15:00

Automation: Success Starts with Data

Lior Barak - Managing Director & Co-Founder, Tale About Data UG

15:00 - 15:20

Vulnerability in Open Source Solutions

Maxim Shoustin - Mobile Team Lead, AppsFlyer

Marketing Track

14:00 - 14:20

Holistic Monetization: Ads, IAP and Player Engagement

Felix The - Head of Product Management, Unity

14:20 - 14:40

Bootstrapping Your UA: Lessons for Businesses Both Big and Small
Farhan Haq - Head of Performance Marketing & Mobile Growth, SYBO
Yoav Doron - Founder, Funstudio

14:40 - 15:00

Smart Events: Create Effective CPA Campaigns
Sergey Brednev - SEM Lead, Libertex Group

15:00 - 15:20

Always On UA: Seasonality and Scale

Alex Tkach - COO, Sports.ru & Tribuna.com

Agenda

15:20 - 15:45

Break

15:45 - 16:05

Surviving a Startup: Hypergrowth and the Female Entrepreneur (Fireside Chat)

Luba Pashkovskaya - CEO & Co-founder, Verv

Lisa Zaythik - VP Global People Operations, AppsFlyer

16:05 - 16:25

Connecting the Dots in a World with 24 Billion Connected Devices (Keynote Speech)

Alexander Grach - Head of Sales EMEA, AppsFlyer

16:25 - 16:50

Social Science: Understanding LTV and Incrementality (Panel Discussion)

Moderator: Pavel Lando - Co-founder, Core5
Mariusz Gąsiewski - Head of Mobile Gaming and Apps Poland, Google

Marius Ivanovas - VP International, Httpool / Twitter

Sam Bevan - International Head of Emerging, Snap.inc

16:50 - 17:00

Thanks Minsk! Closing Remarks

17:00 - Late!

MAMA After Dark Party

PREVIOUS SPEAKERS

Billy Beane

Executive VP Of Baseball Operations For The Oakland A’s & Subject Of 'Moneyball'

Peter Würtenberger

Former CMO,

Axel Springer

Kayla Itsines

Creator,

'Sweat With Kayla' Training App

David DeJonghe

Director Of Marketing, Digital Innovation, Johnson & Johnson

Adrian Sarasa

Director Of User Acquisition,

Letgo

Zack Simone

Head Of Digital Viewership & Growth,

FOX Networks

Jesse Goranson

Director of Measurement,

Facebook

Raquel Alexander

Sr. Director, Growth & Mobile Marketing,

Shutterfly

mama Connect SPEAKERS

Andy Carvell

Title | Company

Bio- is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic

David Doe

Designer - Redshoe

2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

2:30 PM

Welcome and introduction agenda

Keynote Speakers will be briefly introduced before going over several keypoints that will be discussed this evening.

2:35 PM

Italian Market Overview: Focus on Video

Speaker: Andrea Lamperti, the Director of Internet Media Politecnico di Milano.

2:50 PM

Q & A: Italian Market: Advertising Online

Speaker: Carlo Noseda, President of IAB Italy. A great opportunity to learn directly from one of our founders.

3:05 PM

KEY NOTES: The Advertising Experience:

Speaker: Pierre Chappaz, Executive Chairman & Co-founder of Teads & Bertrand Quesada, Co-founder and CEO.

3:30 PM

KEY NOTE: Your Brain on premium content

Introduction: Caroline Barbery, CEO. Speaker: Pranav Yadav, CEO of Neuro-Insight USA.

4:00 PM

Presentation outStream Awards

Moderator: Antonella The Carpia, EMEA Marketing Director at Teads. Speaker: Eric Shih, Global SVP Business Development.

4:45 PM

Conclusions and Thanks

Our Team Leaders will take one last minute to summarize the evening’s discussions. Stick around for a Dj Set by Dario Piana.

Special Guest

Dara Ó Briain!

Stand up extraordinaire and television presenter, will wrap up the day at MAMA London with his data driven and analytics inspired stand up performance. Dara is known for his sharp and quick wit and intelligent observations, his ability to a-liken surreal and abstract concepts to real-life events and draw comedy out of the most unexpected places.

Mobile Growth Hacks & Strategies

2021 Mobile Predictions

User Acquisition Best Practices

The State of Mobile Fraud

Investing in Mobile Latam

User Privacy

AGENDA

9:00 - 9:50

Registration and Morning Nibbles

9:50 - 10:00

Welcome to MAMA London!

Master of Ceremony:
David McClelland, Tech Journalist & Broadcaster

10:00 - 10:25

The State of App Marketing in Europe

Paul Wright, Managing Director (UK / FR / MEA), AppsFlyer

10:25 - 11:00

[Panel] Investing in Mobile UK & Europe

Moderator: Parmy Olson, Tech Reporter, Forbes

Kirk Lepke, Growth Investor, Goldman Sachs

Seth Pierrepont, Investor, Accel Partner

Candice Lo, Partner, Blossom Capital

Nenad Marovac, Founder, Managing Partner, DN Capital

Matthew Frenchman, Managing Director, PlayIgnite

11:00 - 11:25

Football's Competitive Advantage: From Talent, to Technology & Analytics

Rory Campbell, Head of Technical Analysis at West Ham United. CEO of C&N Sporting Risk

11:25 - 11:45

Late Morning Break, Mingle & Snacks

11:45 - 12:05

[Fireside Chat] From a Traditional Publisher to a Digital Powerhouse

Greg Grimmer, Global COO, Fetch

Stacey Golding, Marketing Director, The Telegraph

12:05 - 12:40

[Panel] The Future Marketer - Presented by The Drum

Moderator: Sonoo Singh, Executive Editor, The Drum

Ira Krachanovskaya, Growth Marketing Lead, Badoo

Eli Kostyukhina, Head of UA, Supersolid Games

Michael Jessen, Mobile Marketing Manager, eCooltra

Dorothy Wolanska, UA Specialist, Ubisoft

Rebecca Allard, Senior Marketing Manager, The Telegraph

12:40 - 13:00

[Fireside Chat] When Product Meets Marketing

Dan Ziv, Managing Director & Chief Product Officer, Touchnote

Thomas Zimmermann, Chief Marketing Officer, mytaxi

13:00 - 13:55

Lunch Time

13:55 - 14:00

Introducing: Growth Peer Review - Presented by UA Society

Janos Perei, Chief Marketing Officer, TreasureHunt. Member, UA Society

14:00- 14:15

Growth Peer Review: Get Your Story Straight - Aligning UA with User Retention

Andy Carvell, Partner, Phiture

14:15 - 14:30

Growth Peer Review: Organic - It's Really Just Another Paid Touchpoint!

David Llewellyn, Senior Marketing Director, Debut

14:30 - 14:45

Growth Peer Review: Creatives Are Not important!

Matej Lancaric, Head of Mobile Marketing, Pixel Federation

14:45 - 15:00

Growth Peer Review: GDPR is Here to Stay, Should We Change Jobs?

Albert Abello Lozano, Group Head of Display and Paid Social, Treatwell

15:00 - 15:35

[Panel] F*** Mobile Fraud!

Moderator: Alex Hewson, Managing Partner - Media, M&C Saatchi Mobile

Oded Onn, Global Head of Digital Marketing, Gett

Łukasz Kwiecień, Senior UA Manager, Team Lead, Huuuge Games

Amparo García, Marketing, Social Point

Noam Gohary, Director of Product Marketing, Playtika

15:35 - 16:00

Afternoon Tea & Chill

16:00 - 16:25

[Fireside Chat] How Healthy Brands Measure What Matters

Moderator: David McClelland, Tech Journalist & Broadcaster

Oren Kaniel, CEO & Co-founder, AppsFlyer

Beate Rosenthal, Global Director Digital & Media, Merck Consumer Health

16:25 - 17:00

Special Guest - Dara O Briain

Standup Comedy Act

17:00 - 18:30

Get Your Pint on at The MAMA Pub!

MAMA PARTICIPANTS

The Final Countdown!

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